增强现实在印刷品中的应用研究  

The Application of Augmented Reality in Printed Matter

作　　者：司占军[1] 李文霞[1] 顾翀[1] 

机构地区：[1]天津科技大学,天津300222

出　　处：《包装工程》2014年第19期125-129,共5页Packaging Engineering

摘　　要：目的研究增强现实技术在印刷品中的一些应用。方法介绍了增强现实技术的特点及其在产品展示、广告、出版物和海报等印刷品中的应用,通过增强现实印刷机说明书的制作,说明了增强现实技术在印刷品中的应用要点。结果制作的三维模型能够实现和印刷机纸质说明书的叠加。结论增强现实技术以各种形式应用于印刷品中,不但充分发挥了印刷品的优势,而且增加了印刷品的趣味性和阅读性。Objective To study some applications of augmented reality technology in printed matter. Methods The features of augmented reality and its applications in product exhibition, advertising, publications and posters were introduced. Through the production of augmented reality printing machine manual, the main application points of augmented reality technology in the printed matter were shown. Results The three-dimensional modeling could be superimposed on the printer paper specification. Conclusion Augmented reality technology could be applied in printing in various forms. It did not only give full play to the advantages of the prints, but also made the printed matter more interesting and readable.

关 键 词：增强现实 印刷品 说明书 

分 类 号：TS805[轻工技术与工程]