基于产品组合策略的服装季度订货模型的构建与应用  

Construction and Application of Seasonal Clothing Ordering Model Based on Product Portfolio Strategy

作　　者：刘小红[1] 

机构地区：[1]惠州学院服装系,广东惠州516007

出　　处：《浙江理工大学学报（社会科学版）》2014年第5期393-397,共5页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：惠州市科技计划项目(A513.0237)

摘　　要：为实现服装季度产品组合订货方案与事先制定的服装季度订货策略差异最小化,以订货周期、季度销售金额预算、季度订货金额预算、季度产品组合结构等订货策略为约束条件,建立服装季度订货模型并对模型进行验证,结果表明:应用线性规划的迭代算法,能够科学地确定服装季度产品组合订货方案,获取最优订货方案。In order to minimize the difference between seasonal clothing portfolio ordering scheme and the pre-established seasonal clothing ordering strategy, this paper takes ordering period, seasonal sales a- mount budget, seasonal ordering amount budget and seasonal product portfolio structure as the constraint conditions to set up a seasonal clothing ordering model. Besides, iterative algorithm of linear programming is applied to gain the optimal ordering scheme.

关 键 词：服装 订货周期 订货模型 产品组合策略 预算 

分 类 号：F275[经济管理—企业管理]