行为经济学视角的资源过度消费研究  

Research of resource excessive consumption from economics angle

作　　者：马娜[1] 旷开源[1] 祁黄雄[1] 

机构地区：[1]浙江财经大学工商管理学院

出　　处：《特区经济》2014年第9期116-117,共2页Special Zone Economy

摘　　要：资源过度消费是一个严重的现实问题,论文从行为经济学的视角对资源的过度消费行为进行了相关分析,认为人的意志力与自我控制力的有限性、互惠意识的缺乏、上瘾性行为和投射偏误导致了资源过度消费行为的产生,并提出了建立引导资源消费行为的前置激励机制、完善资源理性消费服务机制、积极鼓励互惠行为等策略来抑制资源过度消费。Excessive consumption of resource is a serious practical problem.This paper analyzes this behavior from the perspective of behavioral economics, The limitations of human willpower and self-control, the lack of mutual consciousness,addiction and projection bias led to this behavior. This paper puts forward some strategies to curb such behavior like establishing lead motivate mechanism , perfecting the mechanism of resources rational consumption services and encouraging actively reciprocal behavior.

关 键 词：行为经济学 资源 过度消费 

分 类 号：F069.9[经济管理—政治经济学] F126.1