剪纸艺术元素在现代包装设计运用中的“情感”探究  

Brief Analysis of the Emotional Appeal of “Paper-cutting” Art Elements Used in Modern Packaging Design

作　　者：韩昭[1] 

机构地区：[1]贵州大学艺术学院,贵阳550000

出　　处：《艺术与设计（理论版）》2014年第9期48-49,共2页Art and Design

摘　　要：民间剪纸是中国古老的传统民间艺术,作为一种装饰符号,它具有独特的东方韵味。文章通过分析剪纸艺术元素在现代包装设计中的运用,指出二者的结合不仅仅只是体现一种传统文化内涵,而更应该使新形势下的包装设计呈现出情感化的趋势,包装设计应该更新设计理念、创新设计技法,从而呈现出以人为本的设计,最大限度地满足消费者在产品包装中的情感需求。Folk paper-cutting is an ancient traditional folk art of China, which possesses typical eastern meaning as a symbol of decoration. This paper analyzed the application of paper-cutting art elements used in the modern packaging design, emphasized that the combination of them does not simply reflect the connotation of traditional culture, but the trend of emotion delivered by the packaging design in new circumstance. Packaging design should regenerate the concept and skills of designing to present the people-oriented design and satisfy the emotional needs of customers in product packaging at most.

关 键 词：剪纸 包装设计 情感诉求 

分 类 号：J0[艺术—艺术理论]