家电下乡产品感知质量的调查分析  

An Investigation on the Perceived Quality of the Home Appliances Based on the Policy of Home Appliances to the Countryside

作　　者：温德成[1] 傅田[1] 张亚竞 孙中瑞[1] 孙得友[1] 

机构地区：[1]山东大学质量管理研究中心

出　　处：《宏观质量研究》2014年第2期102-109,共8页Journal of Macro-quality Research

基　　金：国家质量检验检疫总局执法督查司和中国防伪行业协会全额资助

摘　　要：为全面了解顾客对家电下乡产品质量的感知水平,对山东、河南和重庆三地的家电下乡产品进行了入户访谈调查。分析了顾客对家电下乡各主要类别产品整体质量和各主要品牌的关键质量特性的感知水平。结果显示农村顾客对家电下乡产品的总体质量是比较满意的,价格有补贴与质量有保障是农村顾客购买下乡产品的主要因素。In order to see the customer's perceived quality based on the policy of Sending Home Appliances to the Countryside,this paper investigates countryside customers by household survey, and analyzes the perceived quality levels of the main types of home appliances,as well as the perceived quality levels of the main different brands.It is found that the whole countryside customers'perceived quality is rather good,and the price subsidy and good quality are the two main factors to promote the countryside customer to buy the home appliances.

关 键 词：家电下乡 产品 感知质量 

分 类 号：F426.6[经济管理—产业经济] F723.84F203