当下红木家具行业发展面临的“新”形势  

Development and New Situation Faced by Contemporary Hongmu Furniture Industry

作　　者：李兴畅 杨波[1,2] 李敏[2] 毛轶超[2] 

机构地区：[1]中山市太兴家具有限公司,中山528476 [2]南京林业大学家具与工业设计学院,南京210037

出　　处：《家具》2014年第5期84-90,共7页Furniture

摘　　要：随着现代化进程的加快,各行业面临新的挑战与机遇,红木家具行业同样也不例外。红木家具企业需要认知整个行业及市场的走向,准确定位,寻求突破。本文首先分析了当下红木家具行业发展的整体现状,再进一步从木材资源、品牌文化、信息化管理以及营销理念等各方面的现状进行总结研究,得出红木家具企业存在的问题与不足,同时寻求解决问题的应对策略,优化现有体系,最终实现整个红木家具行业的长远与良性发展。Along with the development of modernization all,the industries are facing new challenges and opportunities and the Hongmu furniture industry is no exception.Hongmu furniture industry have to recognize the trends of entire industry and marketing,position accurately in market and seek breakthroughs Based on the analysis of the current development of the overall situation of Hongmu furniture industry.The paper summarized the current situation of industry in aspects of timber resources,brand culture,information management,marketing concepts and so on in order to point out the problems and shortcomings of Hongmu furniture industry.Therefore the coping strategies to solve the problem and the optimizing of the existing systems are available.The long-term and healthy development of the entire Hongmu furniture industry may ultimately achieved.

关 键 词：红木家具 木材 品牌 信息化 营销 

分 类 号：TS664[轻工技术与工程]