高职院校连锁经营管理专业建设问题研究  

Study of Specialty Construction in Chain Management of Vocational Colleges

作　　者：鲁楠[1] 

机构地区：[1]安徽商贸职业技术学院,安徽芜湖241000

出　　处：《西昌学院学报（自然科学版）》2014年第3期91-95,共5页Journal of Xichang University(Natural Science Edition)

基　　金："教育部;财政部关于高等职业学校提升专业服务产业发展能力项目(连锁经营管理专业)";"2011年高等学校省级教学质量与教学改革工程项目:省级特色专业--连锁经营管理专业(2011158)"阶段性研究成果

摘　　要：在经济高速发展的今天,连锁经营模式已经成为现今商业运行最为常见、最为主要的模式。而在我国,连锁经营的发展存在的最主要的问题就是缺少专业的连锁专业人才。作为连锁专业人才培养主阵地的高职院校连锁经营专业来说,合理、科学的进行专业建设就尤为重要。我们从连锁经营的发展以及人才需求现状入手,对目前我国高职院校连锁经营专业建设的必要性以及出现的问题进行了深入的分析,并提出了诸多建议,希望能够让专业建设更贴近实际,能培养出更多深受企业欢迎的连锁专业人才。In the rapid development of economy days, the chain operation mode has become the most common and important mode in the current commercial operation. However, the main problem in the development of chain operation is lack of the professionals of the chain operation. Therefore, it’s important for the vocational colleges which are the main places to cultivate the chain management talents to make the reasonable and scientific specialty construction. Starting from the development of the chain management and the current status of talent demand, the paper analyzes the necessity and the existing problems of constructing the chain management specialty in the vocational colleges. It also puts forward many suggestions to make the specialty construction closer to the reality and to produce more chain management professionals welcomed by the enterprises.

关 键 词：连锁经营 专业建设 弹性学期 模拟实训 

分 类 号：F717.6[经济管理—产业经济] G712.3[文化科学—职业技术教育学]