互联网时代广告法制建设——基于2014版广告法草案的研究  

Advertisement Legislation in the Internet Age:Based on Chinese Advertisement Law(Revised Draft,2014)

作　　者：倪宁[1,2] 陈硕[1] 

机构地区：[1]中国人民大学新闻学院 [2]中国人民大学新闻与社会发展研究中心

出　　处：《国际新闻界》2014年第9期135-145,共11页Chinese Journal of Journalism & Communication

摘　　要：随着网络时代的来临,包括广告在内的商业信息传播呈爆炸式增长,这完全不由管理者意志决定。但是,法律制定的滞后给我们提出了应立什么样的法的问题。本文结合2)14年《广告法(修订草案)》,从保障全媒体时代商业信息的自由流动,维护社会公共利益角度,提出需要继续使已经得到社会基本共识的广告价值得到保护,使重大的广告立法目标在实务中得到贯彻和实现。Along with the coming of the Internet age, the spread of commercial information including advertisement has experienced explosive growth. This is not up to the administrators＇ will. However, the advertisement law and regulations lag behind in social development. It leads us to consider the question that what kind of advertisement law we need and how to make it. This article attempts to answer these questions based on Chinese Advertisement Law （revised draft, 2014）. The authors argue that, from the point of protecting the free flow of commercial information and maintaining public interests, advertisement legislation needs to continue to make the advertisement values truly applied in the legislation.

关 键 词：商业信息 广告法 立法 公共利益 

分 类 号：D922.294[政治法律—经济法学]