浅析苏州高星级酒店如何调结构,扩内需,保增长——以张家港国贸酒店为例  

How to Adjust the Structure,Expand Domestic Demand and Maintain the Growth for High-star Hotels in Suzhou: A Case Study in Guomao Hotel in Zhangjiagang

作　　者：吕伟成[1] 

机构地区：[1]苏州经贸职业技术学院,苏州215009

出　　处：《价值工程》2014年第32期218-219,共2页Value Engineering

摘　　要：2012年年底出台的"国八条"对中国酒店业影响深远,制约着中国酒店的发展方向,中国政府及时的"点刹"对酒店转型发展提出了要求,国内众多的酒店如何破解这个难题?本文通过对苏州一酒店的在此危机中应对方法作一些分析,期望对苏州酒店业同行及其他酒店业同行起到借鉴作用。＂The Eighth National Regulation＂ introduced in the end of 2012 had a far-reaching impact on China＇s hotel industry and restricted the development direction of China＇s hotel. This behavior of Chinese government points out new demand for the hotel＇s transformation and development, how to crack this problem for many domestic hotels？ This paper analyzes the response method of a hotel in Suzhou in this crisis, in hope of provide reference for Suzhou hotel industry and other hotel industry.

关 键 词：苏州酒店 发展方式 调结构 保增长 

分 类 号：F592.6[经济管理—旅游管理]