新媒体时代网络舆论场域中的博弈研究  

Game of the Network Public Opinion in the New Media Era

作　　者：于永宏[1] 

机构地区：[1]漳州职业技术学院人文社科系,福建漳州363000

出　　处：《漳州职业技术学院学报》2014年第3期20-24,共5页Journal of Zhangzhou Institute of Technology

基　　金：漳州职业技术学院党建和思想政治工作研究课题(ZZYD1311)

摘　　要：新媒体技术的发展,构建了一个突破时空情境的公共空间,也形成了官方与民间"两个舆论场",在这两个舆论场中,各方利益主体通过相互博弈,呈现出网络舆论场域鲜明的博弈特色及社会文化意义。每个主体必须让渡出一部分的空间与权力,通过与其他权利主体进行谈判、协商来赢得最佳的场域位置,从而获得支配性位置。因此,在整个博弈过程中,围绕着各利益主体,也都有需要进一步认知与思考的路径。With the development of the new media technology, a public space, that breaking through in time and space situation has been constructed, also＂two public opinion field＂, including the official and the folk has been formed. During the two public opinion fields, the interests of all parties through mutual game, showing previous features and social cultural meaning. Each subject must transfer parts of space and power, negotiate with other rights subject, to win the best field position and gain a dominant position. Therefore, in the whole process of the game, each subject has to finger out the further path.

关 键 词：场域 博弈 舆论主体 新媒体 

分 类 号：G220[文化科学]