目标管理法评价体系在成品油零售网络投资中的建立与运用  

Establishment and Application of Objective Management Assessment System in Investment on Oil Products Retail Network

作　　者：史文波[1] 

机构地区：[1]中国石化销售有限公司,北京100728

出　　处：《石油库与加油站》2014年第4期42-44,6,共3页Oil Depot And Gas Station

摘　　要：介绍了目标管理法评价体系及其对能源类企业零售网络发展项目评价的意义,并与目前的体系进行了对比,针对成品油零售网络投资项目,介绍了运用目标管理法建立的评价体系,阐述了项目目标评价指标及权重,说明了目标管理法评价体系的优势和不足。Using the objective management method,the development of retail network was analyzed,and a novel assessment system was established in order to achieve and efficiency-aimed,profit-oriented development mode,trying to further improve the development quality of retail network,and enhance competition of retail enterprises in the new environment.

关 键 词：零售网络 评价体系 目标管理法 

分 类 号：F270.7[经济管理—企业管理] F406.72[经济管理—国民经济] F426.22