存在绿色消费者的再制造供应链信息分享策略  

Strategies of Information Sharing in Supply Chain with Remanufacturing Considering the Existence of Green Consumers

作　　者：高鹏[1] 聂佳佳[2] 谢忠秋[1] 

机构地区：[1]江苏理工学院商学院,江苏常州213001 [2]西南交通大学经济管理学院,四川成都610031

出　　处：《管理工程学报》2014年第4期193-200,共8页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71090402;71101120);教育部人文社会科学研究青年基金资助项目(10YJC630183);江苏省教育厅高校哲学社会科学基金资助项目(2013SJB6300030);江苏理工学院基础及应用基础资助项目(KYY12050)

摘　　要：研究了制造商预测信息的分享对存在普通消费者及绿色消费者的再制造供应链的影响。建立并求解了集中模式、分散合作模式和分散竞争模式下信息无分享和信息分享的期望利润模型,并用比较和数值仿真的方法对结果进行了分析。研究表明:合作模式下信息分享对原制造商和供应链不利,对再制造商有利;竞争模式下信息分享对原制造商、再制造商、供应链均有利;当普通消费者支付意愿较小时,随着绿色消费者市场份额的增大,再制品需求上升,新产品需求下降;无论哪种决策模式,原制造商、再制造商和供应链的利润随着绿色消费者份额的增大而增大;集中模式下供应链的总利润大于两种分散模式。The rapid economic development has produced serious environmental problems in recent years.An increasing number of researchers have started to pay more attention to remanufacturing supply chains.In many countries,especially the United States of America,most remanufactured products are finished by independent third party re-manufactures （IRs）,which threaten the selling of new products.Under the circumstance,some original equipment manufacturers （OEMs） choose to co-work with IRs.However,the others choose to achieve competitive advantage via price competition.Many researchers compare the two modes （cooperation and competition） based on product price,demand,enterprise profits,and consumer effectiveness degree.Consumer＇s evaluation for new products and remanufactured products would influence the decisions of OEMs and IRs.Many studies assume that consumer valuation for remanufactured products is lower than that of new products because remanufactured products have defect in fields of quality,durability,and other areas.＂Green consumers＂ equally value remanufactured and new products.Furthermore,uncertain demand and the impact of demand forecasting in price competition are ignored by many studies.The authors study how demand information sharing of OEMs influence the supply chain with remanufacturing in the context that there are primary consumers and green consumers in the same market.Firstly,we derive the demand function of two kinds of products （new products and remanufactured products） with the valuation theory.Secondly,we set up one centralized decision-making mode and four decentralized decision-making modes：cooperative mode without information sharing,cooperative mode with information sharing,competitive mode without information sharing,and competitive mode with information sharing.Thirdly,we calculate product retailed price,wholesale price,the expected profit,and information sharing value for each supply chain member in four decentralized modes.Lastly,we investigate if primary consumers are w

关 键 词：绿色消费者 再制造供应链 信息分享 STACKELBERG博弈 

分 类 号：F270.5[经济管理—企业管理]