微信朋友圈的话语传播机制分析  

Discourse Transmission Mechanism of We-Chat's Moments

作　　者：张亚婷[1] 

机构地区：[1]同济大学艺术与传媒学院,上海201804

出　　处：《重庆邮电大学学报（社会科学版）》2014年第5期124-128,共5页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

摘　　要：新媒介技术的发展改变了人们的生活方式和交往方式,人们将网下的生活移居到网上,习惯于通过网络来进行社会资本的积累。然而,以微博为代表的网络社交平台的大众传播特征使得社会资本容易集中流向网络场域中的强势话语阶层。而微信的"生成"式结构所形成的信息过滤机制,使得每一条信息必须跨过圈与圈的屏障才能够在更大范围内进行传播,这不仅有利于还原信息本身的价值,同时有利于消解网络核心话语节点的话语权力。在此基础上,经过层层过滤的"序参量话题"不仅对人们的生活具有积极的指导意义,也让微信场域中,基于话题本身价值的人际交往更加平等和理性。文章试图从微信朋友圈的"生成"模式入手,分析朋友圈的结构形式,通过描绘朋友圈的话语传播机制,探索在基于内容价值的传播条件下的人与人的关系变化。The development of new media technique changes people＇s lifestyle and communication ways. More and more people migrate their real life to the Internet. Nevertheless,the mass media feature of the network platform will lead social capital to the Strong-words level of the network＇s field domain easily. However,＂We-Chat＂which is a large-scale information transmission passageway and regards group as a unit,is a process of one message from one circle to another circle. During this process,the value of this topic itself gets back to original,but the authority of utterance＇s subject is taken away gradually. What＇s more,the order parameter topic which is filter ring upon ring is not only guide people＇s life but also let the interpersonal communication of network field based on the value of the content itself more equal and rational. This thesis studies from generative mechanism of We Chat＇s Moments to analyze its composition form,and through describing the information spreading machining of the Moments,to speak the charge of interpersonal relationship based on the transmission condition of content＇s value itself.

关 键 词：微信朋友圈 话语传播机制 社会资本 块茎系统 信息过滤 序参量话题 

分 类 号：G209[文化科学—传播学]