传统文化元素在频道包装中的应用研究  

Research on Application of Traditional Culture Elements in Channel Packaging

作　　者：黄洁[1] 

机构地区：[1]江苏信息职业技术学院,江苏无锡214100

出　　处：《设计艺术研究》2014年第5期54-59,75,共7页Design Research

摘　　要：如其他消费品一样,电视媒体具有商业特性,要想吸引观众,必须有其独特的卖点。而文化卖点相较视觉刺激和舆论迎合等方式而言,往往具有更为深远的影响力。富含优秀传统文化的频道包装,能使观众产生情感上的共鸣和价值上的认同感,让观众在潜移默化中就能成为频道的忠实追随者。在当今伴随着经济腾飞而掀起的民族意识回归的潮流下,将中华传统文化意识融入频道理念,在频道包装中应用传统文化元素,不失为发掘频道文化价值的有效方式。The same as other consumer goods, TV media has the commercial feature that creates unique characteristics to attract audience. In the TV media, comparing to visual stimulation or public opinions promotion, the cultural elements usually have more profound effects on people. The channel packed with excellent traditional cultures can create resonance in emotion and a sense of identity on value with the audience which will turn them into loyal followers of the channel unconsciously. With the current recovery of national consciousness generated by the rapid development of economy, the integration of Chinese traditional culture into the channel packing can be an effective way to explore cultural values of channel.

关 键 词：频道品牌 频道包装 传统文化元素 民族化 

分 类 号：J9[艺术—电影电视艺术]