企业网站设计内容第一的原则  

Content First Principle in Enterprise Website Design

作　　者：姜德[1] 李冬艳[1] 

机构地区：[1]承德石油高等专科学校工业技术中心,河北承德067000

出　　处：《承德石油高等专科学校学报》2014年第5期83-86,共4页Journal of Chengde Petroleum College

摘　　要：企业网站设计内容第一的原则,其根本在于企业网站能否吸引和留住客户或潜在客户,它包含三层意思:网站内容的面向对象要准确清晰;针对目标访客的网站内容要紧扣其兴趣中心,从为其带来价值的角度出发,令其感到有收获;促使目标访客对网站内容建立起充分的信任感、解答其疑问。从网站内容方面保证了企业网站对目标访客的吸引力和访问粘度,从而为企业网站实现其既定目标打下了良好的基础。The central theme of content first principle in the design of enterprises website was the attracting and retaining of customers and potential customers.The principle implies several meanings：the target audience of the website must be clear and defined; the content of the website must always follow the center of interest and demand of the audience; the content of the website must establish trust of the audience by solving their puzzles.By doing so,the attraction and user engagement could be ensured according to the content of website.And these practice will construct steady base for the enterprises to achieve their defined objectives.

关 键 词：企业网站 网站设计 内容第一原则 

分 类 号：F270.7[经济管理—企业管理]