经营者集中案件中的定量经济分析——以希捷收购三星硬盘驱动器案为例  

Quantitative Analysis in Merger Cases——Take Seagate VS. Samsung as Example

作　　者：易芳[1] 

机构地区：[1]北京工商大学经济学院,北京100048

出　　处：《经济与管理》2014年第6期81-86,共6页Economy and Management

基　　金：北京工商大学青年教师科研启动基金项目(QNJJ2013-09)

摘　　要：定量经济分析有利于增加案件判例实践的客观性和准确性,在经营者集中案件中的具体分析框架和实际操作方法需要进一步明确和探索。通过对市场界定环节和单边效应模拟环节的定量分析方法的研究,提出适用以希捷收购三星硬盘驱动器案件的一系列方法。应用SSNIP方法和价格关联法对该案件进行相关市场的界定分析,提出与判例不同的相关市场界定结果。根据该相关市场界定结果进行单边效应模拟,其结论部分证明该判例公告具有合理性。Quantitative economic analysis is helpful to increase the objectivity and accuracy of cases in practice, concrete analysis of frame and the actual operation method in the concentration of business operators in the case need to be further clarified and exploration. The article analyzed the quantitative methodology in market definition and unilateral effect process, and proposed the methodology suitable for Seagate VS. Samsung case. According to SSNIP and Price relative analyzing, the result of market definition is different from the MOFCOM result. However, the result of unilateral effect analysis for each relevant market partly proved the MOFCOM＇s judgments.

关 键 词：相关市场 单边效应 硬盘行业 经营者集中 

分 类 号：F271.4[经济管理—企业管理]