中原文化跨文化传播现状及对策研究  

Studies on the Communication Presentation of the Central Plains Culture and Its Countermeasures

作　　者：任中云[1] 

机构地区：[1]华北水利水电大学外国语学院,河南郑州450046

出　　处：《天津商务职业学院学报》2014年第5期82-84,共3页Journal of Tianjin College of Commerce

摘　　要：中原文化作为我国传统文化的源头,以其丰富的内涵推动着中国的文化发展。全球化的今天,跨文化传播成为中原文化发展的必然出路,不仅能为自身注入新鲜血液,还可以提升国家软实力。中原文化对外传播的现状却不乐观,只有从根源入手,转变思想理念、创新文化内容、形成品牌效应,才能使中原文化走出国门、走向世界。The central plains culture, the source of traditional Chinese culture, promotes the development of Chinese culture with its rich connotation. Intercultural communications become a necessary way out to spread the central plains, which not only fresh its cultural content but also enlarge the national soft power. While the spread of the central plains culture is not optimistic, so the author suggests we should start from the root to change our idea, refresh cuhural content and form a brand effect.

关 键 词：中原文化 跨文化传播 对策 

分 类 号：G127.61[文化科学]