Safeguard Franchisers--Interview with market expansion commissioner Li Changshan of Wuyutai  

作　　者：JiangZhijun 

出　　处：《China & The World Cultural Exchange》2014年第9期26-27,共2页中外文化交流（英文版）

摘　　要：In the harvest season ot autumn, time-honored brand Wuyutai Tea is celebrating its 127 th birthday.Wuyutai has developed from one store into a chain store company with 400 franchised stores. This huge stride draws attention to the company＇s trailblazers who has been working tirelessly. Staffs working in the market expansion department are called market expansion commissioners. They are in fact a think tank well-designed for franchisers.

关 键 词：市场拓展 维护 工作人员 特许经营 连锁店 加盟店 

分 类 号：F274[经济管理—企业管理] F721.7[经济管理—国民经济]