交互式健康相关内容传播模型研究  

The Study on the Interactive Health- related Content Communication Model

作　　者：汪孔亮[1] 王向群 张翔[3] 

机构地区：[1]人民卫生出版社,北京100021 [2]国家卫生和计划生育委员会宣传司,北京100044 [3]华中科技大学同济医学院医药卫生管理学院,武汉430030

出　　处：《医学与社会》2014年第11期17-19,共3页Medicine and Society

摘　　要：为探索在互联网数字时代交互式健康相关内容传播的一般规律和未来走向,为行业发展和政府监管提供参考,本文分析数据和文献资料,抽象出关键因素,建立简约化模型,再解剖模型检验逻辑关系,建立Web2.0和3.0时代交互式健康相关内容传播模型。截取两个模型的若干剖面,分析其对交互式传播现象的解释程度。得出当前顶尖专业人士交互式传播效能十分巨大,未来数据云将与专业人士分摊传播效能,平等、交互将成为健康内容传播的主流的推论。因此,规范交互式健康相关内容传播,顶尖专业人士是关键,数据云安全是重点。建议通过法律法规和教育培训来增强专业人士的交互式内容传播责任和能力,推动健康传播内容数据云的科学、安全的立法工作。This paper designs to explore the law of interactive health-related content communication and the future trade in the internet digital era,and to provide reference for the industry development and government supervision.Through the analysis of data and literature,we abstract key factors to establish simple model,and then test the logical relationship by dissecting the model.Next,we establish the interactive health -related content communication models in the age of Web2.0 and 3.0,and intercept several certain cross-sections of the two models to verify its interpretation to the interactive spread phenomena.What can be concluded is that the interactive communication effectiveness of the top professional is huge,while the equality interactive health-related content communication will become the mainstream,for the data cloud will share the communication performance with the professionals in the future.Therefore,the key to normalize the interactive health-related content communication is the top professionals and the data cloud security.It will enhance the responsibility and ability of professionals towards interactive health -related content communication,and promote safe and scientific legislation of the data cloud through laws and educational training.

关 键 词：健康传播 交互式 模型 数据云 

分 类 号：R193.3[医药卫生—卫生事业管理]