旅游地形象设计与推广理论研究  

A Studying on the Design and Promotion Strategy Theory

作　　者：李巧玲[1] 温煜华[2] 赵玉田[1] 

机构地区：[1]兰州商学院工商管理学院,甘肃兰州730020 [2]甘肃省委党校经济社会发展研究所,甘肃兰州730070

出　　处：《兰州交通大学学报》2014年第5期84-87,共4页Journal of Lanzhou Jiaotong University

摘　　要：21世纪,旅游业发展经历了旅游资源驱动、旅游产品驱动、旅游市场驱动,发展到形象驱动阶段,构建旅游地形象系统已迫在眉睫。适应旅游业发展的要求,本文首先简述了旅游地形象的研究意义,然后综述了国内外旅游地形象研究的现状,在此基础上构建了旅游地形象的理论框架体系,为旅游地形象设计与推广的实证研究提供了理论指导。In twenty-first century,the development of the tourism industry has experienced tourism resources,tourism products,tourism driven drive market driven,development to image driven stage,construct the system of tourism destination image has been imminent.To adapt to the re-quirements of the development of tourism industry,this paper first introduces the research signifi-cance of the tourism destination image,and then reviews the domestic and foreign research situa-tion of the tourism destination image,on the basis of constructing the theoretical framework of the tourism destination image,which provides theoretical guidance for empirical research on the image design and promotion of tourism destination.

关 键 词：旅游地 形象 定位 推广 设计 

分 类 号：F590[经济管理—旅游管理]