高校校园新闻网发展策略探讨  

DEVELOPMENT STRATEGY OF CAMPUS NEWS NETWORK

作　　者：尹晓波[1] 

机构地区：[1]长沙理工大学期刊中心,湖南长沙410015

出　　处：《长沙理工大学学报（社会科学版）》2014年第6期59-62,共4页Journal of Changsha University of Science and Technology：Social Science

摘　　要：随着网络技术的高速发展,高校校园新闻网的重要性日益凸显,它与校报、校内广播、校内电视等一起构成校园信息传播的权威渠道。文章以长沙理工大学新闻网为例,从高校校园新闻网的发展现状、高校校园新闻网的定位、网站的建设和网站的宣传推广四个方面进行了探讨,指出校园新闻网在发展过程中存在的一些问题,并提出关于网站的版块设置、版面设计、管理队伍建设及宣传推广等方面的建议。With the rapid development of network technology,many colleges and universities adapt to the characteristics of the times, to establish their own school news network with the school newspaper,campus radio,campus television and others so as to form a communication group on campus,a campus information dissemination authority.With the news network of Changsha University of Science and Technology as an example,this article probes into the Campus News Network from the four aspects,namely the develop-ment status,location,website construction,website management and site promotion,in order to locate some problems in the devel-opment of the campus News Network.It also tries to offer some advice on the setting up website Forum,layout,management team building and publicity and promotion.

关 键 词：高校 校园新闻网 发展 

分 类 号：G210.7[文化科学—新闻学]