互惠原理在企业营销中的应用  

Application of Reciprocity Principle in Enterprise Marketing

作　　者：孙亚洲[1] 

机构地区：[1]平顶山工业职业技术学院,平顶山467001

出　　处：《价值工程》2015年第4期161-162,共2页Value Engineering

摘　　要：通过对人类文化传统中互惠原理的深入挖掘,巧用顾客负债感,探讨互惠原理的营销适用方法,获取他人顺从的有效策略,互惠式让步使交易顺利达成在营销中的应用,从而更好地提高企业营销工作效率,满足顾客需求的目的。Through deep mining of reciprocity principle in human cultural traditions and with customer indebtedness opportunely, this article discusses the marketing methods of reciprocity principle and effective strategies to obtain others′ obedience, and the application of reciprocity principle in the transaction, so as to better improve the efficiency of enterprise marketing work and meet the demand of customers.

关 键 词：互惠原理 回报 营销 

分 类 号：F274[经济管理—企业管理]