模糊美学在旅游开发中的应用研究  

A Study of Application of Fuzzy Aesthetics in the Tourism Development

作　　者：张涛[1] 

机构地区：[1]合肥学院旅游系,安徽合肥230601

出　　处：《池州学院学报》2014年第6期78-81,共4页Journal of Chizhou University

基　　金：安徽高校省级人文社科重点项目(SK2013A168);合肥学院科研发展基金重点项目(13KY09ZD)

摘　　要：根据模糊美学和旅游开发学基本理论,提出模糊美学在旅游开发中应用的六种方法 :保护旅游资源的原有模糊美,创造人工景观与设施的模糊美,策划具有模糊美的旅游体验项目,设计具有模糊美的旅游纪念品,运用文艺作品渲染模糊美,为旅游者解读模糊美。旨在拓展旅游开发研究的学科视角,为旅游规划设计者在旅游开发工作中创造富于审美价值的旅游产品提供新的理论参考。According to the basic theory of fuzzy aesthetics and tourism development, this paper puts forwards six applying methods of fuzzy aesthetics in the tourism development. Protecting the original fuzzy beauty of the tourism resources, creating the fuzzy beauty of the artificial landscape and facilities, planning the tourism projects with fuzzy beauty, designing the tourist souvenirs with fuzzy beauty, using literature to strengthen the fuzzy beauty, interpreting the fuzzy beauty for the tourists, which is aimed at expanding the subject perspectives of the tourism development research, and help the tourism planning designers create the tourism products with high aesthetic value in the tourism development work by providing a new theoretical reference.

关 键 词：旅游开发 模糊美学 应用方法 模糊美 模糊美感 

分 类 号：F590[经济管理—旅游管理]