我国订单式高新技术企业的战略选择  

作　　者：陈文[1] 熊玉莲[2] 

机构地区：[1]华东政法大学研究生教育院 [2]华东政法大学商学院

出　　处：《企业经济》2014年第12期35-38,共4页Enterprise Economy

摘　　要：我国的高新技术企业在生产经营与资金流动方面都具有特殊性,具有盈利模式稳定的优势优势,也具有潜在的风险。订单式高新技术企业的风险主要在于经营模式的单一性,以及资金管理模式缺乏灵活性。与一般存货式企业相比,订单式高新技术企业发展战略的选择与改变也较为困难。本文根据对我国高新技术企业常用的订单式生产战略进行的研究究,通过SWOTSWOT分析法对其外部与内部的优势与劣势进行评估,综合考量了其潜在的机会与风险。在此基础上,在经营模式的选择上提出了细分市场战略与一体化战略,并在筹资与投资方式选择上提出了优化建议。The hi -tech enterprises in China are special with respect to both business operation and capital flow, including the advantage in profit stability and the disadvantage in potential risks. The risks in such enterprises derive from both the unicity in business operation mode and the lack of funds management flexibility. The choice and transformation of their strategies are difficult, compared with those of normal enterprises. This paper researches the strategies of build- to- order production model in hi-teeh enterprises, assesses their external and internal advantages and disadvantages with SWOT, and weighs their opportunities and risks. Therefore, this paper presents the market segment strategy and integration strategy, and provides optimization suggestions on the selections of financing and investment.

关 键 词：订单式生产 高新技术企业 企业战略 

分 类 号：F276[经济管理—企业管理]