新媒体条件下的高校宣传思想政治教育工作探究  

Research on Propaganda Ideological of University under the Condition of New Media

作　　者：丛晓峰[1] 彭亚宁[1] 刘怀柱[1] 王婧婧[1] 

机构地区：[1]济南大学党委宣传部,山东济南250022

出　　处：《山东高等教育》2014年第12期28-33,共6页Review of Higher Education

摘　　要：网络社区、手机报、微博、微信等新媒体的快速发展和深度融合,形成一种新的校园网络形态。师生的媒体使用形式和内容的变化,要求宣传思想工作的干预理念和信息传播方式随之变化。科学认识新媒体传播形态、结合工作实践,深刻把握新媒体传播规律、探讨基于新媒体环境开展高校宣传思想工作的基本策略,有利于高校宣传思想工作者直面校园网络形态的新发展,转变工作观念、创新工作机制、构建适应新媒体环境的宣传思想工作新模式。A new campus network form comes after the new media including networkcommunity,handset media and the micro blogs,and this makes the media form and contentof the teachers’and students’change greatly. This requires us to change the interventionconcepts of propaganda ideological work and the ways of spreading information. We shouldknow the new media communication form and combine with the working practice,and alsohold the law of the new media deeply. We should explore the basic strategies of Propa-ganda ideological work. All of these can make the university propaganda workers recognizethe new situation,change the working ideas,innovate the working mechanism and constructa new model of propaganda ideological work adapting to the new media environment.

关 键 词：新媒体 高校 宣传思想工作 

分 类 号：G641[文化科学—高等教育学]