“自媒体”视域下高校宣传工作创新发展研究  

Study on Propaganda Work of Colleges and Universities Under Inspection of We Media

作　　者：朱静[1] 张勇[1] 

机构地区：[1]成都航空职业技术学院,成都610100

出　　处：《成都航空职业技术学院学报》2014年第4期72-74,共3页Journal of Chengdu Aeronautic Polytechnic

基　　金：成都航空职业技术学院2013年院级应用科研项目<"自媒体"视域下高校宣传工作创新发展研究>(编号:061321-Y)成果之一

摘　　要："自媒体"是新媒体中最具时代特色的一种媒体形态,以互联网和移动通讯为依托的"自媒体"给高校宣传工作带来了机遇与挑战,利用自媒体平台加强高校宣传工作,更好地为高校宣传发展大局服务具有重要的现实意义。We Media is the latest form of media with the characteristics of the time. The We Media based on the Inter- net and mobile communication technologies brings about challenges and opportunities to the propaganda work of colleges and universities,enhances the propaganda work of colleges and universities by its platform,and is of great significance for the service of the development of propaganda work of colleges and universities.

关 键 词：自媒体 高校 宣传工作 

分 类 号：G209[文化科学—传播学]