旅游网络交易欺诈类型与过程研究  

Types and Process of Online Tourism Trade Deception

作　　者：吕洋洋[1] 白凯[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710119

出　　处：《旅游学刊》2015年第2期90-100,共11页Tourism Tribune

基　　金：国家自然科学基金项目"西部城市民族旅游社区地方性保持:多元认同的建构主义研究"(41271157);国家旅游局规划项目"旅游网络交易的信用体系问题研究"(12TACK001);陕西省社会科学基金项目"西安市居民绿色出行行为影响因素研究--基于功能和符号消费双重视角"(13Q046);国家旅游局青年旅游专家培养计划"中国消费者海外旅游购物趋同行为及成因研究"(TYETP201343)共同资助~~

摘　　要：以网络预订为主的旅游在线交易逐渐成为人们出行的新选择,然而电子商务给人们带来快捷便利的同时,随之而来的网络欺诈问题也层出不穷,成为旅游网络交易发展的一大障碍。学界关于网络欺诈的研究仍相对少见,基于此,文章以旅游网络交易欺诈为研究对象,运用内容分析法,筛选了530例旅游网络交易欺诈事件进行总结分析,研究结果显示:旅游网络交易欺诈贯穿于交易链的整个过程,主要类型可以归纳为信息欺诈、网站欺诈、诱饵欺诈、服务欺诈和信心欺诈5大类。其中,交易前以霸王条款为主的信息欺诈最为典型,而交易中的主要欺诈体现为服务保证虚假,交易后则以不兑现承诺的信心欺诈为主,由此总结出旅游网络交易欺诈的过程,并对如何预防旅游网络交易欺诈提出几点建议。Online travel reservation has become a new choice for many people before their actualtravel. While they enjoy the fast and convenient service brought about by the e-commerce, more andmore online deception has emerged and become a major obstacle to the development of online tourismtransaction. However, academic research on online deception is still rare, especially on online tourismtrade. Accordingly, the paper explored the online tourism trade deception from 530 cases, by adopting acontent analysis approach.According to the theory of deception and some other research in online deception, the mainmanifestation of deception is an important basis for division of the deception types. Therefore, throughcarefully analyzing the contents and manifestations of 530 cases of online tourism trade deception, thispaper summarizes main types and the process of online tourism trade deception.The results show that online tourism trade deception can be found throughout the entire process oftransaction chain. Totally, there are five main types of online tourism trade deception, includinginformation deception, website deception, service deception, bait deception and confidence deception.Each type has several typical manifestations which in all are summarized into 17 typical manifestations.Through analyzing these types and their typical manifestations, a flow chart was drawn to show theprocess of online tourism trade deception based on the transaction chain. Before the transaction,imparity clause is the most typical manifestation among the information deception; during thetransaction, the main manifestation is false service guarantee; after the transaction, not fulfilling thepromise is representative among the confidence deception.In addition, this paper compared general online trade deception and online tourism tradedeception. It was found that the types and progress of the online tourism trade deception is morecomplicated and centralized than general online trade deception and traditional tourism deception.Finally, this paper put f

关 键 词：旅游网站 网络交易 网络欺诈 内容分析法 

分 类 号：D924.35[政治法律—刑法学] F592[政治法律—法学]