市场地位、社会责任与企业绩效关系研究——基于民营企业的实证分析  

The Relationship among Market Position,Social Responsibility and Corporate Performance:An Empirical Study Based on Private Corporations

作　　者：朱茂琳[1] 

机构地区：[1]宁波广播电视大学,浙江宁波315016

出　　处：《浙江万里学院学报》2014年第6期6-12,30,共8页Journal of Zhejiang Wanli University

摘　　要：文章以2010-2012年民营上市公司的数据样本,结合企业所在行业市场地位状况,从经济、法律、伦理和慈善四个社会责任层级,研究了市场地位高、低两类企业社会责任与企业绩效的关系。研究表明:市场地位高的企业履行经济责任较好,影响企业绩效的社会责任因素较多;市场地位低的企业履行高层级社会责任情况优于市场地位高的企业,企业绩效受其经济层面社会责任履行情况的影响更大。Based on the correlation analysis and regression analysis , this paper selected some private listed manufacturer from 2010 to 2012, compared the relationship between the social responsibility and corporate performance of the enterprises in high and lower market position from the four angels , namely the economic responsibility, legal responsibility, ethical responsibility and charitable responsibility. The results indicated that, the economic responsibility’s performance of the private manufacturer in high market position was much better and influenced by more factors of social responsibility. The private enterprises in lower market position had much better performance in the higher level of social responsibility, and had deeper impact on the corporate performances and the economic responsibility.

关 键 词：市场地位 社会责任 企业绩效 

分 类 号：F224.9[经济管理—国民经济]