竞争环境下不同顾客选择行为的可替代产品动态定价  

Dynamic Pricing for Substitute Products with Different Customer Choices Under Competition

作　　者：李金林[1] 赵天[2] 冉伦[1] 

机构地区：[1]北京理工大学管理与经济学院,北京100081 [2]北京航天情报与信息研究所,北京100854

出　　处：《北京理工大学学报》2014年第10期1069-1072,共4页Transactions of Beijing Institute of Technology

基　　金：国家自然科学基金资助项目(71102004);国家教育部高等学校博士学科点专项科研基金资助项目(20121101110054)

摘　　要：提出了考虑不同顾客选择行为的两个销售商销售可替代产品动态定价博弈模型,模型中将潜在顾客分为3种类型:到达立即从销售商1购买产品的销售商1的忠诚顾客,到达立即从销售商2购买产品的销售商2的忠诚顾客,以及没有销售商选择偏好依据MNL模型以一定概率购买销售商1或2产品的一般顾客.研究结果证明了纳什均衡价格的存在性,并应用数值算例讨论了多周期纳什均衡价格的性质.A dynamic pricing game model for substitute products from two sellers with different customer choices was proposed,and potential customers were divided into three segments in the model：loyal customers to seller 1who immediately purchase from seller 1when they arrive,loyal customers to seller 2who immediately purchase from seller 2when they arrive,and customers with general preference for seller 1 and 2 who purchase from either seller with certain probabilities according to MNL model when they arrive.Then the existence of Nash equilibrium prices is proved,and a numerical experiment is developed to discuss the characteristics of Nash equilibrium prices.

关 键 词：动态定价 可替代产品 顾客选择 

分 类 号：F270.5[经济管理—企业管理]