探索性创新的资源和常规刚性对市场份额影响  

Influence of resource rigidity and routine rigidity in explorative innovation on market share

作　　者：冯忠垒[1] 严良[1] 吴郁玲[2] 

机构地区：[1]中国地质大学(武汉)经济管理学院,武汉430074 [2]华中师范大学城市与环境科学学院,武汉430079

出　　处：《管理科学学报》2014年第12期52-59,共8页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目(71273246;71403095);国家社会科学基金资助项目(12BJL074);教育部人文社会科学研究规划基金资助项目(12YJA630105)

摘　　要：企业内部存在资源刚性和常规刚性.文章采用基于主体建模方法,分析企业探索性创新活动中两种刚性对企业竞争地位的影响.研究发现,资源刚性的减小或创新资源配置灵活性的增加,并不一定使得企业市场份额增加,但常规刚性的增加会对企业市场份额产生消极影响;资源刚性的减弱能够缓和常规刚性的增强对企业市场份额产生的不利影响,而当常规具有灵活性时,会破坏资源刚性的减弱对企业市场份额产生的积极影响.总体上,探索性创新的资源刚性与常规刚性在对企业市场份额影响上,不存在完全的协同效应.As two kinds of organizational inertias,resource rigidity and routine rigidity have potential impacts on the firm＇s bussiness performance. To analyze the gradient effects of the sizes of such two kinds of rigidities in explorative innovation on firm＇s market share,agent-based modeling was adopted in this paper by applying its five basic analyzing steps. Results show that the decrease in resource rigidity or the increase in resources allocation flexibility did not necessarily increase the firm＇s market share,while the increase in routine rigidity had negative effects on the market share. Furthermore,the weakened resource rigidity could alleviate the adverse effect of the routine rigidity on the market share,while the routine had flexibilities,it could destroy the positive effect of the weakened resource rigidity on the market share. In general,there is not complete synergy effect on firm＇s market share between resource rigidity and routine rigidity in explorative innovation.

关 键 词：探索性创新 资源刚性 常规刚性 市场份额 基于主体建模 

分 类 号：F273.1[经济管理—企业管理]