企业生命周期与中国改革开放历程的律动——以海尔企业为例  

Enterprise life cycle and Chinese course of reform and opening up——an example of Haier group

作　　者：张祖群[1] 李琛[1] 

机构地区：[1]首都经济贸易大学工商管理学院,北京100070

出　　处：《青岛科技大学学报（社会科学版）》2014年第4期70-77,81,共9页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：国家社会科学基金青年项目(12CJY088);国家旅游局"旅游业青年专家培养计划"(TYETP201406);北京市哲学社会科学规划项目(12JGB117)

摘　　要：基于企业生命周期理论,在中国改革发展的历史过程中分析海尔集团的独特管理经验。海尔集团30年发展历程体现从"品牌创立"到"人单合一",再到"小微创新单元"的清晰过程,这种企业发展时序是企业自主创新与时代潮流相结合的综合性产物。未来中国企业只有积极应对网络化时代与顾客至上时代、企业转型时代与"能本管理"时代、国际化时代与技术创新时代的新变化,才能在"经济新常态"中保持活力,延长企业生命周期。Based on the theory of enterprise life cycle, we analyze the unique management experience of Haier group in the period of China＇ s reform and opening up. The developing sequential mode of ＂brand creation＂ - ＂one person in one＂ - ＂small micro innovation development unit＂ clearly shows the 30 year＇ s development history of Haier group, which is a product of combining corporate autonomy innovation with the trend of the times. In the future, only through actively responding to the era of network and customer first, to the era of enterprise transformation and ＂the energy management＂, and to the era of internationalization and technological innovation can Chinese enterprises maintain the vitality of ＂economy in the new normal＂ and lengthen the enterprise life cycle.

关 键 词：企业生命周期 海尔企业 改革开放 经济新常态 

分 类 号：F279.23[经济管理—企业管理]