企业并购定价研究——XX通信公司社会化运营案例分析  

Research on Enterprise M&A Pricing——Analysis of Socialization of XX Telecommunication Company Operating Case

作　　者：钟月飞[1] 

机构地区：[1]华信咨询设计研究院有限公司,杭州310014

出　　处：《互联网天地》2014年第12期83-87,共5页China Internet

摘　　要：并购定价对于企业的一项重要并购活动来说至关重要,定价的高低、定价的基础、定价方法的选择等都是影响最终并购活动能否成功的关键。因此,本文对企业并购定价进行研究,并以XX通信公司社会化运营为案例进行较深入的分析,以此来说明各种定价方法对于运营商并购定价的适用性问题。Pricing is critical for an important acquisition corporate M ＆ A activity, the price level, basic pricing, selection are the key to the ultimate success of the impact of M ＆ A activity. So the M＆A pricing was studied, and the socialization of XX telecommunication company to operate as a case for more in-depth analysis, in order to illustrate the applicability of the various pricing methods for mergers and pricing problem.

关 键 词：企业并购 并购定价 运营商 案例分析 

分 类 号：F271[经济管理—企业管理]