女大学生网络消费行为研究——以兰州市各大高校女生为例  

Female college students network consuming behavior research——take Lanzhou city female university students as example

作　　者：梁青玉[1] 王子萱[1] 林庆鹏[1] 

机构地区：[1]兰州理工大学经济管理学院,甘肃兰州730050

出　　处：《特区经济》2014年第12期141-142,共2页Special Zone Economy

摘　　要：随着电子商务的发展。网络消费主体的心理和行为研究成为了消费行为学和营销学的新话题。女大学生作为网络消费的重要消费群体,是未来网络经济成长和发展的最主要群体。本论文从实践出发,分析女大学生网络消费的特征及影响女大学生网络消费的因素。结合女大学生网络消费行为,引导女大学生形成正确的消费观念,提高其消费质量,实施健康消费,从而优化女大学生的消费结构价值观念和价值取向。With the development of e-commerce. The network＇s main consumer psychology and behavior research has become a new marketing and consumer behavior topic. Female college students as an important consumer group of social consumption, is the main groups of the future growth and development of the network economy . In this thesis embarks from the practice analysis the college students＇ consumption characteristics and factors affecting college students＇ internet consumption, students＇ network guide students the correct concept of consumption, improve the quality of their consumption, the implementation of health spending in order to optimize students＇ consumption structure of values and value orientation.

关 键 词：电子商务 网络购物 网络消费者 消费心理与行为 

分 类 号：G645.5[文化科学—高等教育学] F713.55[文化科学—教育学]