未来汽车产业面临的挑战及对策  

作　　者：关勇军[1] 瞿旻[1] 

机构地区：[1]广西科技大学财经学院

出　　处：《企业经济》2015年第1期114-117,共4页Enterprise Economy

基　　金：教育部人文社会科学研究一般项目"我国高新技术企业研发投入与绩效技术创新政策的中介效应与调节效应分析"(批准号:13YJC630040)

摘　　要：汽车产业已成为我国民经济支柱产业,但未来汽车产业所面临的挑战也将非常巨大。本文在探讨汽车产业现状的基础上,分析了未来汽车产业面临的挑战与机遇,包括制造的复杂性和成本的压力、信息化需求的压力、市场细分的压力、供应链及零售环节协调的压力等,同时,提出OEM应采用更多的技术平台及模块化生产,向信息化、智能化方向发展并加强与其他OEM、供应商、零售商合作等对策。The automobile industry has become a dominated pillar industry of our national economy, but the challenge will be very great. This paper discusses the current situation of the automobile industry, analyzes the future challenges and opportunities the automobile industry faces, including the pressures from fabrication complexity and cost, informatization needs, market segmentation, coordination between supply chain and retail sectors, and at the same time, proposes that OEMs should adopt more technology platforms and modular production, develop the technology of information and intelligence, and strengthen- ing the cooperation with other OEMs, suppliers and retailers.

关 键 词：汽车产业 OEM 市场细分 智能化 信息化 

分 类 号：F272.3[经济管理—企业管理]