企业基因重组及其对竞争优势的贡献  

Corporation Gene Rebuilding and Its Contributions to Competitive Advantage

作　　者：王伟[1] 潘文娟[1] 

机构地区：[1]郑州大学商学院,河南郑州450000

出　　处：《黑河学院学报》2014年第6期59-63,共5页Journal of Heihe University

基　　金：国家社会科学基金项目<基于企业基因重组理论的模块化制造网络的构建与管理>(13BGL061)

摘　　要：全球化趋势导致跨国公司不断涌现,如何在激烈的竞争中脱颖而出,是管理学研究领域及企业管理者都面临的一个难题。在当今这种复杂的经济环境下,企业的竞争优势来自于组织的核心能力要素——企业基因,企业基因内涵丰富,作用重大,企业基因重组成为企业发展的新战略,并能在竞争中处于优势地位。总结出企业基因重组对竞争优势的贡献可以表现在为国有企业的战略转换提供启示,促进模块化组织的产生并且提供了企业绩效的新型驱动因素。The trend of globalization leads to the growing emergence of multinational companies .How to stand out is the research field of management and enterprise managers are facing a problem in the fierce com -petition .This paper argues that in today’s such a complex economic environment , the competitive advantage of enterprises from the organization＆#39;s core competence elements———gene rebuilding .Through the domestic schol-ars to sorting and review of the definition of gene rebuilding and the reference to the concept of gene rebuil -ding, summarized the gene rebuilding ’ s contribution to the competitive advantage .It can provide inspiration for the strategic transformation of state -owned enterprises , promote the generation of modular organization and provide the business performance of the new driver .

关 键 词：企业 基因重组 竞争优势 

分 类 号：F27[经济管理—企业管理]