媒体言论话语权演变的趋势及选择  

Transformation Path of the Mainstream Media Speech Discourse Paradigm

作　　者：王一丽[1] 刘学义[2] 

机构地区：[1]空军航空大学社科系,长春130021 [2]吉林大学文学院,长春130012

出　　处：《长春大学学报》2015年第1期108-112,共5页Journal of Changchun University

基　　金：国家社会科学基金项目(11CXW039)

摘　　要：从中国媒体所处的独特改革环境来看,政治治理方式的变化,政治权力与媒体之间的关系,都将直接影响媒体言论变革的方向和进程。党和政府如何利用新闻传播等文化事业构筑新条件下的文化领导权?从依靠僵硬的权力话语建构文化领导权,到从"软权力"的角度间接调控、引导社会舆论走向,实现对社会软性控制,应该是具体可行的思路。我国媒体言论场的构成趋势,将会是党报言论主导的多声部媒体言论场,即党报言论、精英言论和公众言论三种言论形态共存。中国媒体言论话语权实践之路,应该是一条相对稳定而又不断变迁的路径,是权威与自由相互结合的模式。From the unique environment of Chinese media reform, the changes in political governance and the relationship between po-litical power and the media will have direct impacts on the direction and process of media speech change. How do the Party and the government build cultural leadership under the new condition by cultural undertakings such as news communication？ The feasible idea to realize the soft power control on the society may be from relying on inflexible power discourse to build cultural leadership to directly control and guide the trend of public opinion from“soft power” angle. The constitution of China＆#39;s media speech field should be a Party newspaper speech-oriented multi-voice structure, showing the coexistence of Party newspaper speech, elite speech and public speech. The path of the mainstream media speech discourse paradigm should be a relatively stable and ever-changing form, which is a model of the combination of authority and freedom.

关 键 词：媒体言论 范式 转换 路径 

分 类 号：D920.0[政治法律—法学]