徽州楹联文化旅游符号的隐喻及重构研究——以黟县西递村为例  

Interpreting and Reconstituting the Cultural Tourism Symbol of Huizhou Couplets:A Case Study of Xidi Village of Yi County

作　　者：丁雨莲[1] 

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036

出　　处：《安徽农业大学学报（社会科学版）》2014年第6期120-124,共5页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：安徽省教育厅青年教师资助项目(2008jqw046:<文化旅游符号研究--以徽州为例);安徽省哲学社会科学规划项目(AHSK09-10D59:<皖南国际旅游文化示范区旅游发展研究>)

摘　　要：徽州楹联是高雅的文化旅游符号,表达出古徽州人崇儒重教、讲究孝悌、重视教育、谦让勤勉等处世哲学。文化景观中的楹联符号重构具有意义。重构中楹联符号在主题上应与文化景观的内涵相统一,内容上需民族性与时代性包容并蓄,格调上通俗与高雅兼而有之,形式上要追求赏心悦目的美学享受,功能上可突出渲染主题与深化意境。Huizhou couplets is an elegant symbol of cultural tourism, which reflects the ancient Huizhou people＇s life philosophy of honoring Confucianism, education, filial piety and brotherly love. In their reconstitution, the symbols of couplets should be unified with the connotation of cultural landscape in theme, both national character and time element should be included in their content, and both popularity and elegance should be achieved in style. Thus, they would bring people aesthetic enjoyment in form and highlight the tourism theme and add up the tourism atmosphere in function.

关 键 词：文化旅游符号 徽州楹联 隐喻 重构 西递村 

分 类 号：F59[经济管理—旅游管理]