论商务英语教学中的文化教学  

On the Cultural Teaching in Business English

作　　者：彭威[1] 

机构地区：[1]兰州商学院外语学院,甘肃兰州730020

出　　处：《湖南商学院学报》2014年第6期120-123,共4页Journal of Hunan Business College

摘　　要：本文指出了商务英语文化教学的重要性,在阐释跨文化交际理论的基础上探讨了文化教学的主要内容,最后提出了四种主要的商务英语文化教学策略和方法,以期对商务英语教学有所裨益。This paper points out the importance of cultural teaching in Business English, then elaborates on the main contents of cultural teaching based on the analysis of cross-cultural communication theory, finally presents four main strategies for cultural teaching in Business English. It is hoped that they can improve the quality of Business English teaching.

关 键 词：商务英语 文化教学 跨文化交际 

分 类 号：H319[语言文字—英语]