顾客—企业知识协同演化研究——基于主体策略和网络结构更新视角  

Research on customer-enterprise knowledge coordination evolution based on the update of subject strategy and network structure

作　　者：卜心怡[1] 张辰鸿[1] 桑滨[1] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《科学学研究》2014年第7期1070-1080,共11页Studies in Science of Science

基　　金：浙江省哲学社会科学规划课题(13NDJC038YB);浙江省自然科学基金项目(Y6110289)

摘　　要：用复杂网络模型构造了顾客-企业知识协同网络,根据主体采取的不同策略研究动态网络上的主体行为,且模型引入了演化博弈思想,即将主体策略行为与网络结构相结合。研究表明:(1)固定策略选择时,具有更多积极主体的网络更有利于知识协同;(2)主体策略更新速度处于中间水平时,知识协同能达到较理想的效果;(3)结构更新速度较快时,更有利于知识协同;(4)较快的策略更新速度伴随较快的结构更新速度有助于达到较好的知识协同效果。The paper uses complex network model to build customer- enterprise knowledge collaboration network, and studies subject behaviors of dynamic network based on the different strategy choice which knowledge subjects adopt, then introduced game theory to the model which means to combine the strategy of subject with network structure. Therefore, the conclusions are as follows： 1 ） When fixed the strategy choice, the network which has more active subjects will do more contributions to knowledge collaboration;2）When the renewal speed of the strategy of subject is in the middle level, knowledge collaboration will reach to a comparative ideal effect; 3）The faster the renewal speed of structure is, the more contributions will makes to the knowledge collaboration;4）Both of the rapid renewal speed of the strategy and structure will contributes to achieve the good effect of knowledge collaboration.

关 键 词：主体策略 网络结构 顾客参与 知识协同 

分 类 号：F062.3[经济管理—政治经济学]