社区认同对虚拟社会秩序的影响——基于社交网站的实证研究  

Effect of Community Identification on Virtual Society Order—An Empirical Study Based on Social Networking Sites

作　　者：周桂林[1] 

机构地区：[1]黑龙江大学政府管理学院,哈尔滨150080

出　　处：《哈尔滨工业大学学报（社会科学版）》2015年第1期59-64,共6页Journal of Harbin Institute of Technology(Social Sciences Edition)

基　　金：黑龙江省2014年度哲学社会科学研究规划项目"基于话语民主的网络舆论发展规律研究"(2014C056);黑龙江省教育厅2014年度人文社会科学研究项目"基于网络舆情的反腐倡廉治标机制研究"(12542189)

摘　　要：网络空间中社区认同的本质是"社区感",即对所属社区共享价值观的认同。社区认同通过社交网规范(包括规范认知和规范效力)对虚拟社会秩序产生影响。上述理论关联有助于优化网络社会管理实践,具体措施如下:互联网管理中应注重社交网站礼仪规范,以增强技术规范和法律规范的有效性;利用社交网实现立法创制权,以增强互联网相关法规的合法性;适度放松实名制并强化线下活动,以提高社交网虚拟社区归属感;在舆论管理中引入社会规训,以构建无形而又无所不在的网络版"超级全景监狱"。Community identification in Internet society or cyberspace is essentially a sense of com- munity, or the identification of the shared value of a specifically affiliated community. Social order in cyberspace is affected by community identification hy norms （including norm cognition and norm ef- fectiveness） in social networking sites. The above theoretical relation helps improve management to- wards cyberspace. Four management suggestions are as follows, pay more attention to SNS norm in Internet management in order to strengthen the effectiveness of technical norm and law; use social networking sites to achieve legislative right of initiative to enhance the legitimacy of related laws in In- ternet; loosen the real--name registration appropriately and increase off--line activities in order to improve sense of belonging to SNS virtual community; introduce social discipline into public opinion management in order to construct an invisible--but--in--everywhere networked ＂super--panopticon＂.

关 键 词：社区认同 虚拟社会秩序 规范 社交网站 

分 类 号：C912.3[经济管理]