论北京前门地区空间形象设计与文化主题塑造  

Discussion on Spatial Image Design and Cultural Theme Shaping of Beijing Qianmen

作　　者：许苗苗[1] 

机构地区：[1]北京市社科院文化研究所

出　　处：《中国名城》2015年第1期67-71,共5页China Ancient City

基　　金：北京市社科基金青年项目"都市新空间与历史记忆"(批准号:13WYC045)阶段性成果

摘　　要：前门是北京内城市井生活和传统商业相结合的重要区域。选取前门地区"台湾会馆"、"天街"、"铁路博物馆与大观楼"、"老字号餐饮业态"四个重点案例加以分析,认为首先应当明确定位前门为平民化传统商区,尽力营造京味民俗氛围;其次在街道设计上依据步行路线和体力需求,精细化设置游览线路;第三,将部分古建的商业目的剔除,改为博物馆等公共设施;第四,引入高档专卖店之外的差异化商业模式。通过有针对性的措施,重新塑造区域整体文化形象,提高区域的吸引力。Qianmen is an important combination area of life in the streets and traditional commerce of inner city in Beijing. We chose four key cases of“Taiwan Residents Association”,“Heaven Street”, “Railway Museum and Grand View Pavilion” and “Time-honored Brand Catering Format”and analyzed them. We believe that firstly, Qianmen should be clearly positioned as a popularized traditional commercial district and we should try our best to create a folk atmosphere full of Beijing style; secondly, we should design the streets in consideration of walking routes and physical demands, and carefully set touring line; thirdly, business objectives of some ancient architectures should be removed and transformed into public facilities like museum; fourthly, bring in differentiated business mode other than high-end exclusive stores. Reshape regional overall cultural image and improve its regional attractiveness with targeted measures.

关 键 词：北京前门 城市空间 形象设计 文化主题 

分 类 号：C912[经济管理]