企业内部博客使用对员工沟通满意度的影响  

Impacts of intra-organizational blogging systems on organizational communication satisfaction

作　　者：罗念龙[1,2] 郭迅华[1,3] 陈国青[1,3] 

机构地区：[1]清华大学经济管理学院,北京100084 [2]清华大学信息化技术中心,北京100084 [3]清华大学现代管理研究中心,北京100084

出　　处：《清华大学学报（自然科学版）》2014年第7期966-972,共7页Journal of Tsinghua University(Science and Technology)

基　　金：国家自然科学基金资助项目(71110107027);教育部人文社会科学重点研究基地项目基金资助(12JJD630001)

摘　　要：随着越来越多的企业实施了内部博客系统,其对员工和企业的影响受到学术界和业界的关注。该文构建了企业内部博客系统使用行为对员工组织沟通满意度的影响模型,界定了企业内部博客使用行为对员工组织沟通满意度正面影响。利用一个企业的调研数据,对模型进行了实证检验。结果表明:企业内部博客系统使用行为对员工的组织沟通满意度存在着总体上的正面影响。将使用行为进行分类后发现,信息获取活动、联系沟通活动以及所收到的反馈对员工的组织沟通满意度有正面影响,而信息贡献活动对组织沟通满意度有显著的负向影响。As more and more companies have deployed internal blogging systems,studies on the impacts of such applications on employees and companies have gained increasing attention from both academic research and field practice. This paper presents a conceptual model that suggests that the user activities in blogging systems affect employees＇organizational communication satisfaction.Based on the survey data collected from a large company,the model was validated empirically.Tests show that employees＇use activities in intra-organizational blogging systems have significantly positive impacts on organizational communication satisfaction.Considering different use activities,testing results also show that information acquisition activities and relational communication activities,as well as feedbacks from others,have significantly positive effects on employees＇organizational communication satisfaction,while content contribution activities have significantly negative effects on employees＇organizational communication satisfaction.

关 键 词：企业2.0 企业内部博客 沟通满意度 

分 类 号：F270.7[经济管理—企业管理]