老年药品包装的人性化设计及其评价尺度  

The Methods and Evaluation Scales of Humanized Medical Packaging Design for the Elderly

作　　者：吴新林[1] 

机构地区：[1]泰州学院美术学院,江苏泰州225300

出　　处：《艺术与设计（理论版）》2014年第12期51-53,共3页Art and Design

基　　金：泰州学院青年专项重点课题(2011-a MS-10)"基于人因学的医药包装设计研究"。本研究成果受江苏省"青蓝工程"资助

摘　　要：文章针对老年药品包装设计发展滞后的现状,提出了根据老年人的身心状况实施人性化包装设计的方法与评价尺度。人性化设计方法主要包括视觉与行为两个层面,前者注重药品信息传达的易识别性和设计语意表达的准确性,后者注重通过对老年人服药行为的引导、支持来有效规避各种用药行为障碍。人性化老年药品包装的设计评价则由形式尺度、功能尺度和伦理尺度构成。形式尺度强调形式美感与信息传达效果,功能尺度强调用药行为的实现方案是否合理,伦理尺度强调设计者善意与爱意的表达。Based on the lagging development situation of aged medicine packaging design, this paper proposed the methods and evaluation scales of implementing humanized packaging design according the old people＇ s physical and psychological status. The methods of humanized design included two aspects of vision and behavior, the former emphasized the easy identification drug information and the accuracy of design language＇ s expression, the latter focused on avoiding various behavior disorders effectively during the process of drug taking by offering guide and support schemes. The evaluation scales of humanized packaging design was constituted by form scale, function scale and ethical scale. Form scale emphasized form aesthetic and information communication effect, function scale emphasized the rationality of medication behavior＇ s implementation scheme, ethical scale emphasized the expression of the designer＇ s kindness and love.

关 键 词：老年人 药品包装 人性化设计 评价尺度 

分 类 号：J0[艺术—艺术理论]