中国传统意境美学下的当代海报设计  

Contemporary Poster Design with the Impacts of Chinese Traditional Aesthetics

作　　者：王艳君[1] 张进杰[1] 

机构地区：[1]福州大学厦门工艺美术学院,福建厦门361021

出　　处：《艺术与设计（理论版）》2014年第11期36-38,共3页Art and Design

摘　　要：纵观我国文化历史上下五千年,期间产生了诸多美学思想。而这些美学思想运用到当代海报设计中,对我们的日常生活消费,公益事业的宣传等会起到了潜移默化的作用。然而今日的地球在科技发展的影响下成了一个地球村,各国文化思潮的涌入,对我国传统美学思想造成一定的影响,但我们更应批判地继承传统美学文化,取其精华,去其糟粕,结合当前国际,创造出属于我们当代的、新的美学思想,并以此来促进我国广告设计事业的发展。Throughout the five thousand years of cultural history, plenty of aesthetic thoughts were produced. And the aesthetic ideas are applied to the contemporary poster design, which plays a subtle role in our daily life for the consumers and public utilities, etc. Nevertheless, today＇s world has become a global village with the influence of science and technology and cultures of many countries flock in, which results in a certain impact on our traditional aesthetics. But we should critically inherit aesthetic and cultural traditions, taking in its essence while getting rid of its dregs and combining with the current international situations to create contemporarily new concept of aesthetics, and in order to promote the development of China＇s advertising industry.

关 键 词：意境 美学 海报设计 

分 类 号：J01[艺术—艺术理论]