浅议互联网思维对传统商业管理的冲击  

On The Internet On The Traditional Business Management Thinking Of The Impact Of Travel Around

作　　者：周遊[1] 

机构地区：[1]江苏经贸职业技术学院,江苏南京210117

出　　处：《江苏商论》2015年第1期33-35,51,共4页Jiangsu Commercial Forum

基　　金：华东六省一市第25次商业经济协作会论文评比二等奖

摘　　要：互联网将越来越多的企业、个人、设备联系在一起,已经发展成为实体经济不可分割的一部分,互联网未来将改变所有行业的态势已经显现,传统商业企业迫切需要转变管理思路,培养互联网思维,做好迎接互联网变革的准备。华东六省一市要成为中国商贸流通业现代化的先导区、示范区和推动区,首先需要转变传统商业企业的管理理念,接受互联网思维,才能重新焕发行业青春,实现传统商业企业转型升级。本文分析了互联网思维的内涵,阐述了传统商业企业转型升级的战略部署和实施条件。the Internet will be more and more enterprises and individuals,equipment together, has become a part of the real economy can not be divided, the future of the Internet will change the whole industry trend has emerged, the traditional commercial enterprises urgently need to change the management idea, cultivating Internet thinking, ready to meet the Internet for change. East China six provinces and one city to become a pilot area, Chinacommerce and Trade Circulation Industry Modernization Demonstration Zone and promote the region, first of all need to change the traditional business enterprise management concept, embracing the Internet thinking, can be renewed industry youth, realize the traditional business transformation and upgrading of enterprises. This paper analyzes the connotation of Internetthinking, expounds the traditional business enterprise transformation strategyto upgrade and implementation conditions.

关 键 词：互联网思维 体验式服务 口碑营销 

分 类 号：F713.36[经济管理—产业经济]