基于消费者语义感性信息的新产品方案评价研究  

Research on Appraisement New Product Alternatives Based on Semantic Sensory Information

作　　者：周浩[1] 焦艺[2] 

机构地区：[1]西安电子科技大学经济与管理学院,陕西西安710071 [2]工业和信息化部电子科学技术情报研究所,北京100043

出　　处：《工业工程与管理》2014年第6期110-116,共7页Industrial Engineering and Management

摘　　要：针对新产品设计方案评价问题,给出了一种面向消费者特殊需求偏好的感性评价方法。在该方法中,首先通过语义差分法和语义变量设计问卷获得待估新产品方案的感性信息数据以及在消费者不同偏好关系下的感性目标可能性分布;然后在此基础上,提出了以消费者感性需求为导向的评价函数,并运用混合加权平均算子对各方案评价信息集结计算;最后,依据评价函数值大小对各方案进行排序。尤其针对消费者特殊需求给定时,该模型评价函数可以计算出新产品与消费者特殊偏好的匹配程度。实例计算表明,本研究给出的方法具有可行性和实用性。A special preferences of the consumer-oriented kansei evaluation method which considering appraisement new product alternatives problem is proposed. In the method, firstly, semantic differential（SD）method and linguistic quantifier are used to design a questionnaire for gathering kansei data of new product schemes and the possibility distribution of feeling target in different preference orders. Then, an evaluation function considering emotional needs of the consumer-oriented is presented. And the use of hybrid weighted average operator is calculated and gathered for evaluation information of each program. Finally, the alternatives are ranking according with the evaluation function value of each program. Especially when given special consumers~ demands,the matching between new product alternatives and consumer preferences can be calculated. The analysis for a numerical example illustrates the feasibility and validity of the proposed approach.

关 键 词：语义信息 感性评价 产品方案 推荐 HWA 

分 类 号：TB472[一般工业技术—工业设计]