谁是企业真正的对手  

Who Are the Real Business Rivals?

作　　者：吴涛 

机构地区：[1]北京智盈天成管理顾问有限公司 [2]清华大学总裁培训班 [3]中国人民大学在职研究生班

出　　处：《今日工程机械》2014年第12期116-117,16,共2页Construction Machinery Today

摘　　要：2014年，新闻热点一个接着一个，让我们都没机会体会“孤寂”，这一年就热热闹闹地过完了。在日历还剩下最后一张的时候，细数沉浮，盘点得失，所有思考和感受凝聚成这样几个字：谁是企业真正的对手？Many business owners have a tendency to think that their competitors are smarter and more successful than themselves.If you think this way as well,it's worth pointing out that if it were the case,then your competitors will also probably think you're smarter and more successful than they are too.So who's right,and who's going to be smarter and win in your sector? While there may not be a magic formula for this,there certainly are a few simple principles that any small business can use.And this involves following some basic business rules and practical marketing steps.

关 键 词：企业管理 经营策略 消费者 成功方法 

分 类 号：F270[经济管理—企业管理] F272.3[经济管理—国民经济]