我国贸易谈判中商务英语的应用技巧  

The Application Skills of Business English in China's Trade Negotiation

作　　者：孟姗姗[1] 

机构地区：[1]陕西学前师范学院,西安710100

出　　处：《价值工程》2014年第25期278-279,共2页Value Engineering

摘　　要：对外贸易离不开商务谈判,在谈判的过程中有很多因素会影响谈判的结果。因此,在进行谈判时对于一名专业的商务谈判人员来讲仅仅只是了解谈判的基本原则和熟悉有关的理论知识是远远不够的,还必须掌握和熟练使用谈判的相关技巧,结合商务英语的基本策略就可以实现共赢,只有如此才可以在谈判中掌握先机达到自己的目的。Foreign trade depends on business negotiation, and there are many factors influencing the outcome in the process of the negotiation. Therefore, only understanding the basic principles of negotiation and being familiar with the relevant theoretical knowledge when negotiating for a professional business negotiation personnel is not enough, he still must master and skillfully use related skills of negotiation to achieve win-win in combination with the basic strategy of business English, only in this way can he grasp the opportunities and achieve his own purpose in the negotiation.

关 键 词：对外贸易 商务谈判 谈判技巧 基本策略 

分 类 号：G623.31[文化科学—教育学]