业务延伸对成本领先和差异化的作用分析  

Analysis of Effect of Business Extension on product Cost Advantage and Differentiation

作　　者：刘永军[1] 王海兰[1] 石红霞[1] 

机构地区：[1]军事交通学院军事物流系,天津300161

出　　处：《物流技术》2015年第3期129-131,共3页Logistics Technology

摘　　要：分析了供应链成员企业之间的目标冲突和有限理性产生的合作风险,针对合作风险,研究了一种服务创新模式—供应链上游企业的业务延伸策略,并通过实证分析得出结论:业务延伸策略能获得具有新质量产品的成本领先优势,在成本上战胜竞争对手,与客户建立起互惠合作的关系,有效防止供应链合作风险的发生。In this paper, from the perspective of service innovation, we studied how the upstream enterprises should implement the business extension strategy to provide customized products and services to the downstream clients to achieve cost advantage and differentiation and found that the strategy could indeed modify the supply chain links, lower product cost and supply chain operation cost, and ultimately realize win-win.

关 键 词：业务延伸 差异化 成本领先 服务创新 

分 类 号：F275.3[经济管理—企业管理]