偶像剧对青少年消费观念的影响  

Idol Drama's Effects on Consumption Concept of Young People

作　　者：杨悦[1] 赵亮[1] 张红[1] 

机构地区：[1]中国传媒大学经济与管理学院,北京100024

出　　处：《重庆社会科学》2015年第2期82-89,共8页Chongqing Social Sciences

基　　金：教育部人文社科重点研究基地广播电视研究中心一般项目"青少年观看偶像剧对其消费观念的影响研究"(批准号:2014GDYB07);中国传媒大学科研培育项目"偶像剧对青少年消费文化的影响及对策分析"(批准号:CUC13C22)

摘　　要：在消费者社会化理论的基础上建立了偶像剧对青少年受众消费观念影响研究的概念模型,并通过问卷调查实证研究了青少年受众在接受偶像剧所传递的消费观念方面的规律:受到社会结构变量和社会化过程的影响,青少年受众在认同和接受偶像剧展现的消费观念时存在差异,社会结构变量和社会化影响因素与青少年对偶像剧的消费观念的认同和接受程度存在一定的相关性。The paper modified the consumer socialization framework to examine idol drama＇s effects on consumption concept of young people. An empirical research is made to reveal the regularity of young people in accepting the consumption concept showed by idol drama. By social structural variables and socialization processes, there are differences in the young people to recognize and accept consumption concept showed by idol drama, and the findings also reveal the correlation between social structural variables and socialization processes and degree of the recognition and acceptation of consumption concept.

关 键 词：消费观念 青少年 消费 偶像剧 

分 类 号：F832.479[经济管理—金融学]